Sunday, March 29, 2009

Speaking of signifiers

Rumor has it that the Detroit Lions — the "losing-est" team in NFL history after a 16-0 2008 season — have a newly redesigned team logo.


The old logo, known around Detroit as "Bubbles," was fat, cuddly, playful, standing up to give someone an affectionate hug, and leaning more toward being a plow horse than a jungle cat. The new one is lean (notice the tail and back legs alone), fierce, leaping into action, and ready to chew someone's helmet off.

Now if the team can just make the same change, Motown can start to regain some of its lost dignity.

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