Rothbury is a tiny little village near Michigan's west coast, but the Double JJ Ranch there is going to be the site of something big:"ROTHBURY is dedicated to throwing a HUGE party… with a purpose. This July 4th weekend, ROTHBURY emerges as a new American celebration where music and cause join together to stir ideas, to awaken possibilities, and to empower through knowledge. And yeah, to have the time of our lives. Our theme is Finding Energy Independence. ROTHBURY is guided by a bold environmental sustainability mission. Dedicated to running as close to a zero-waste event as possible, we have implemented the following initiatives, and continue to add to this list:
• Run a near-zero waste in-house production
• Support the companies supporting the environmental solutions
• Make every effort to eliminate trash
• Replace disposables with compostables
• Compost as much as possible
• Provide easy to use, full service recycling
• Provide an around-the-clock Green Team
• Choose clean energy
• Carbon offset all that can't be reduced
• Promote mass transit and carpooling
• Educate the public through experiential activities
• Give back to the local community"
In addition to a magnificent talent lineup including Dave Matthews, John Mayer, Modest Mouse, Trey Anastasio, 311, Snoop Dogg, Primus, and Govt. Mule, Rothbury will offer "Think Tank" discussions and seminars, opportunities to get involved in political and environmental activism, work exchange programs, circus and theater performances, and some seriously enlightened music fans.
For more info, just click the graphic above.
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